Target Audience
My target audience is people that want to know what businesses are present in their area. Those that want access to valuable resources, discounts, and relationships that help businesses save money and market their products.
Personas & Scenarios
Personas
Persona 1 – George: George is a 60-year-old retired man who accesses the internet from his personal desktop over a broadband connection. He has never purchased online before, so he is interested in seeing all possible shops and markets around his place
Persona 2 – Georgina: Georgina is a 29-year-old programmer who is connected to the internet all day long. She confidently uses her Macbook, iPad, and Android phone to access the web - whatever is to hand.
Scenarios
“Samantha is a housewife who is thinking about what to cook. She needs to get to all possible markets around her place, she needs to get the best discounts and products possible”
"John is a business man who is tired after a long long day. He wants to go to the best restaurant in his neighborhood, especially because he has but little time to eat breakfast/lunch/dinner"
"Svetlana is a 65-year-old woman who is having her family over tonight, she needs to get to the closest market as soon as possible to buy groceries"
"Carlos is a young man. He is new to the neighborhood and would love to get to know every business in his community, and their prices"
"Jaxxon is a young man worried about his weight. He wants to see if there is healthy food he could buy around his place"